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APB : MAY 2013
JT-NM to drive business across networks www.apb-news.com | MAY 2013 | VOLUME 30 | ISSUE 5 Make way for 4k 8 8 HONG KONG -- Put on your stilet- tos and be ready to get physical! The Fashion One channel has brought a fun and sexy workout trend into your living room. Kick Up Your Heels, a three-set, six-episode workout series, encour- ages viewers to experience a high- intensity workout in the privacy of their homes --- in heels. Each episode will contain a choreographed set, and will give step-by-step instructions on how to do heart-pumping, stylised workouts such as a street dance, a zumba-esque routine, and even kickboxing. With experienced instructors on board, Fashion One said viewers can kick, twist and twirl their way to better calf muscles, balance and increased confidence that come with the high-heeled workout. "It's fun, it's different, and it's challenging," explained kickboxing instructor and fitness model, Taylor Beck. "Quality over quantity. It's more important to do the workouts right than how many reps you get done." NEWS & VIEWS 6 CREATION 18 MANAGEMENT 22 DISTRIBUTION 26 FIFA Cup now in Vietnam HANOI -- Media rights agency, MP & Silva, which has a strong media rights portfolio, has acquired exclusive FIFA media rights in Vietnam. To be distributed for the first time in the Vietnamese market is the 2014 FIFA World Cup in Brazil, part of a stellar list of FIFA tournaments taking place this year and next year. CNN ties up with TNN BANGKOK -- US broadcaster CNN and Thai News Network (TNN), a 24-hour Thai-language news channel, have signed a multi-year broadcast affiliation agreement, providing TNN with access to CNN's live breaking news cover- age, premium news and feature programming, as well as CNN's compelling video portal tailor- made for its affiliates. GMA deploys Middle East DTH channel MANILA -- Philippine broadcaster GMA Network has entered into an exclusive agreement with Dubai- based pay-TV platform, My-HD, for the direct-to-home (DTH) distribution of GMA News TV International in the Middle East. The channel will initially carry Philippine news programmes, but plans to add regional newscasts in the future. My-HD offers 20 HD channels via satellite in the Mid- dle East and North Africa. WORLD IN BRIEF 30 X-PLATFORM BY MILLETTE MANALO-BURGOS LAS VEGAS -- Is the broadcast industry ready for the age of 4k? At last month's NAB Show, exhibitors offering solutions ranging from post production to consumer electronics were seen showcasing a wide range of 4k-centric equipment. In fact, other than the buzz around the cloud, 4k seemed to be the other technology that generated a lot of interest, particularly in the content production area. Spearheaded by Japanese broadcaster NHK, 4k has a resolution of 3840 × 2160 pixels and is one of two resolutions of Ultra HD. The other resolution being 8k, which offers 7680 × 4320 pixels. Many exhibiting companies such as Canon featured live 4k workflow demonstrations --- giving visitors an opportunity to interact with industry- leading colourists and editors in a 4k DI (Digital Intermediate) suite. Displayed at the Panasonic booth was a 31- inch 4096 x 2160 resolution LCD monitor for 4k/2k monitoring in the field, as well as for use in a video village for live viewing of 4k cameras and devices with I/Os, and for viewing of dailies. Sony, on the other hand, presented not only 4k-centric production tools, but also a new line-up of affordable Sony Bravia 4k TV sets (retailing from US$4,000-$7,000 per set) and a 4k media player, Prepare for a high-heeled workout, courtesy of Fashion One. GENEVA -- The European Broad- casting Union (EBU), the Society of Motion Picture and Television Engineers (SMPTE) and the Video Services Forum (VSF) have formed a joint task force on Networked Media (JT-NM) to stimulate new business opportunities through the exchange of professional media across networks, exploiting afford- able IT-based technology. Dr Hans Hoffmann, EBU's head of Media Fundamentals and Pro- duction Technology, said that combining the forces of the EBU, SMPTE and VSF gave a clear, deci- sive signal to the industry. "The time is right to define technologies for an all-over net- worked production environment, encompassing live and file-based content exchange," he said. "The findings of the task force and subsequent open systems stand- ards will lead to a paradigm shift in how content is produced by broadcasters, with highly efficient and flexible production workflows The Hollywood movie Oblivion was produced using Sony's 4k production equipment. Heels workout at Fashion One UNIVERSAL STUDIOS PHOTO