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APB : APB NOV 2015 VOL32 ISS9
November 2015 ember 2015 GET GET A NEW “VERSPECTIVE” ON SECURE MULTI-SCREEN ANALYTICS Find out how on page 25 T A NEW “VERSPECTIVE” ON SECURE MULTI-SCREEN ANALYTICS Find out how on page 25 www.apb-news.com www.apb-news.com | NOVEMBER 2015 | VOLUME 32 | ISSUE 9 NEWS & VIEWS 6 W O R L D I N B R I E F Alliance studies unlicensed spectrum SAN JOSE – The Wireless Broadband Alliance (WBA) and the Dynamic Spectrum Alliance (DSA) have formed a strategic partnership to study unlicensed spectrum. Key goals include expanding available spectrum, co-developing guidelines to ensure interoperability with the ecosystem, and promoting the usage of unlicensed wireless technologies at both the technical and regulatory levels. Netflix subscription sees spike in Australia CANBERRA – About one out of every 10 Australian households now subscribe to Netflix, according to SVoD data provided by Roy Morgan Research. As of September this year, there are 968,000 Netflix subscribers in the country, an increase of 113,000 from the month before. Tata Sky picks IBM hybrid storage MUMBAI – Tata Sky has selected a new IBM hybrid storage system to help it better serve its 30 million customers. The satellite TV broadcaster is using IBM DS8000 systems as its primary storage for all critical workflows including CRM, billing and disaster recovery. The systems have brought about improved response time and higher efficiencies, according to N Ravishanker, CIO of Tata Sky. CREATION 12 MANAGEMENT 16 DISTRIBUTION 20 Hybrid broadcasting represents the future by shawn liew KUALA LUMPUR – While terrestrial viewership has shown some decline in the past few years, this development is not at a level substantial enough to suggest that linear TV is heading towards an untimely demise. However, the reality remains that viewing habits have continued to evolve towards the consumption of on-demand content on more connected mobile devices. For incumbent broadcasters, over-the-top (OTT) should be an integral part of IBB (Integrated Broadcast Broadband) or hybrid broadcasting, which needs to be embraced in the very near future, urged Dr Amal Punchihewa, director of technology at the Asia-Pacific Broadcasting Union (ABU). Speaking to APB at the successful completion of a technology workshop in Kuala Lumpur, Dr Dr Amal Punchihewa (first row, second from right), director of technology at the Asia-Pacific Broadcasting Union, sitting raptly at the ABU’s IBBOTT workshop held last month in Kuala Lumpur. The key conclusion and recommendation from the workshop was: For incumbent broadcasters, OTT should be an integral part of IBB or hybrid broadcasting, which needs to be embraced soon. Amal said: “Traditional broadcasting has been a one-way communication platform as it provided little opportunity for interaction due to the lack of an integrated return channel. “With the penetration and popularity gained by broadband, broadcasters can now make use of broadband as a return channel to 88 KUALA LUMPUR – Pick, Watch, Instantly — these are the three key words for Astro, as the Malaysian pay-TV operator last month launched the new Astro OD (on-demand) offering. Designed to enable Malaysian viewers to personalise their TV viewing experience through the selection of content and how it is watched, Astro OD offers a wide range of entertainment choices, including Hollywood blockbusters and the best Asian fare. Astro OD also represents a recognition of the rising demand for video-on-demand (VoD) services, and is Astro’s new complimentary way of allowing viewers to consume content at home or on-the-go, said Dato’ Rohana Rozhan, Astro’s CEO at the unveiling of Astro OD. She said: “Malaysians are sophisticated consumers, increasingly online and connected, X-PLATFORM 22 NHK’s new Hometown Stories series consists of programmes depicting provincial Japanese lifestyles, culture, industry and other Japanese-centric content. NHK hits close to the heart TOKYO – Japanese public broadcaster NHK is adding a new progamme to its line-up — and it is distinctly Japanese. Hometown Stories will consist of programmes produced by NHK’s regional stations in Japan, and will depict provincial Japanese lifestyles, culture, industry and other content filled with a strong local colour, according to NHK. The programmes’ themes range from long-running series featuring local topics, to attractive “close-up” human interest documentaries about the Japanese people. The first episode, School of Hope: Ogijima, Seto Island Sea, was produced by NHK Takamatsu Station and broadcast on Oct 25. Astro offers video-on-demand in the cloud increasingly plugged into the digital grid, [and] increasingly watching content outside the home — online and offline.” Astro OD is available to Astro customers through an Internet-connected Personal Video Recorder (PVR) at home, or Astro on the Go (AOTG) on a smartphone, laptop or tablet. Non-Astro customers can also enjoy Astro 88
APB OCT 2015 VOL32 ISS8