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APB : January 2011
5 January 2011 NEWS & VIEWS NEW DELHI – Industry leaders at last month’s Cable & Satellite Broadcasting Association of Asia’s (CASBAA) Addressable India 2010 meeting agreed to urge the Indian government to move rapidly to- wards the addressable digitisation of the country’s pay-TV industry. The initiative was spearheaded by seven pay-TV associations, Indian Broadcasting Foundation (IBF), MSO Alliance, News Broadcast- ers Association (NBA), DTH Operators Association of India, IPTV India Forum, Cable Operators Federation of India (COFI) and CASBAA, who concurred on the need to create an environment that will stimulate investment — beneficial not only for industry stakeholders but for the government and consumers as well. “This is the first time the industry has genuinely come together on a public platform and openly debated the most urgent issues facing our industry,” said Simon Twiston Davies, CEO of CASBAA. The conference, which was opened by J S Sarma, chairman of the Telecom Regulatory Authority of India (TRAI), and Raghu Menon, Secretary of the Information and Broadcasting (I&B) Ministry, became an opportunity for the industry leaders to express their varied views, particularly on revenue flows. SINGAPORE – Anticipating more growth in the online video market, a number of broadcasters and a media regulator recently launched services, initiatives and partnerships in support of connected TV in the region. In Singapore, the Media Develop- ment Authority of Singapore (MDA) and terrestrial broadcaster MediaCorp last month called for content propos- als from independent production companies for digital branded enter- tainment. This collaboration, an extension of MDA’s Content 360TV Initiative, is designed to develop, finance and distribute a slate of original Web pro- ductions through MediaCorp’s xinmsn video platform. Xinmsn, the online bilingual entertainment and lifestyle portal jointly developed by Microsoft and MediaCorp, is said to have seen tremendous growth since its debut in April last year and has become Singa- pore’s top portal attracting more than 1.9 million unique visitors, according to comScore, an online measurement agency. Said Shaun Seow, MediaCorp’s deputy CEO (News, Radio, Interactive & Print): “We are very proud to partner MDA in this exciting initiative, which we hope will catalyse the development of original Web video productions in Singapore.” MDA will co-invest up to 50% of India’s pay-TV industry agrees to speed up digitisation Broadcasters have a social role to play Yoshinori Imai, president of ABU, and executive vice-president of NHK, said broadcasters have social responsibilities to live up to, on top of providing useful and entertaining content. 4 The publication on tv technology & multimedia www.apb-news.com | JANUARY 2011 | VOLUME 28 | ISSUE 1 CREATION 16 mANAgEmENT 20 DISTRIBUTION 24 - P LATFORm 26 NEWS & VIEWS 86 86 SINGAPORE – MCOT to deploy digital mobile TV Thailand broadcaster MCOT partners with IEC to deploy mobile TV in Bangkok. 6 2011: Which way is the right way? APB taps industry players in the region to help its readers gain insight on where the broadcast industry is heading this year. 8 Connected TV gets regional support Lui Tuck Yew, Singapore’s Minister for Information, Communications and the Arts, announcing the MDA- MediaCorp initiative at last month’s Asia Television Forum 2010. Another major development is MediaCorp’s planned move to Mediapolis@one-north, a high-tech digital media hub that will be completed in 2020. p1-6_nv.0111.indd 5 12/17/10 11:19 AM Learn more at www.broadcast.harris.com/nexio. The all-new NEXIO VoltTM 1RU server and the award-winning NEXIO AMPTM advanced media platform — the most powerful server combination under the sun. VOLT xAMP=POWER